The success of a hotel is dependent upon many factors. Not the least of which is the humans who day-in and day-out oversee the hotel management service that puts heads in beds, welcomes people with care, and gives guests respite from the everyday. Practice Hospitality delivers exceptional service and satisfaction to both guests and owners through industry-leading hospitality management, offering hotel management, technical services, feasibility and conceptual planning, and retail and food and beverage curation.

Expertise

We aren’t for everyone (and we like it that way).

Our anything-but-cookie-cutter approach to the execution of hotel management services unlocks the maximum value of your hotel—and ensures everyone’s tucked in.

Hotel Management Service

Hospitality is drowning in a sea of

sameness... and we’re over it.

Our approach is rooted in tradition, ritual and the instinct we are all born with: to connect with others, embrace them with kindness and offer shelter.

WE PRACTICE:

Hotel & Hospitality Management Service | Practice Hospitality

Hospitality is drowning in a sea of sameness... and we’re over it.

Anyone can manage a hotel. But we aren’t your typical hotel managers. 

Anyone can take your luggage, we handle your baggage.

It's not rocket science. It just takes Practice.

Practice Hospitality’s Drifthaven Recognized as Top Coastal Retreat in Gearhart, Oregon

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Nestled On Oregon's Coast Is A Quiet Beach Town With Whale Watching, Sandy Dunes, And Local Shops

After publishing my recent piece analyzing The White Lotus as a cultural reflection of the hospitality industry, the response was overwhelming. What started as a sharp critique of a satirical show quickly turned into a shared catharsis. The comments became part commentary, part group therapy. Stories came pouring in—from concierges, general managers, housekeepers, bellhops, bartenders. It wasn’t just a conversation—it was a chorus.

What the show captured with biting wit and beautiful scenery, the comments section underscored with lived experience. The guests might take center stage on screen, but anyone in this business knows who really makes the magic happen: the people in the back office, behind the bar, at the front desk, and everywhere in between. The ones holding it all together with grace, grit, and often very little sleep.

This follow-up is a love letter for them. For you. For the humans powering hospitality. The ones who quietly keep the show running, who absorb the unreasonable, the entitled, the irrational—and still smile.

You know the drill: the guest arrives eight hours early and is shocked their room isn’t ready. The couple booked the lowest-rate room but expects a honeymoon suite. The influencer wants a comped stay for five followers and a vague promise of "exposure."

And you? You take a breath, plaster on your best smile, and deliver service like it’s opening night on Broadway. Then five minutes later, you're in the walk-in fridge whisper-yelling into a towel, wondering how you got here, and why the ice machine sounds like it’s judging you.

That’s not just professionalism. That’s artistry. That’s performance under pressure that would make any Oscar nominee sweat.

You create an experience from nothing. You neutralize tension, charm egos, and smooth over moments that could’ve gone off the rails. You know exactly when to bend and when to draw the line—and you do it all while making it feel seamless. You turn “this isn’t what I expected” into “this was exactly what I needed.”

You are the frontline therapist, magician, and master of controlled chaos. You improvise, you diffuse, and you do it all while keeping the lights on, the rooms clean, and the vibe just right.

To those performing invisible emotional labor

You’re not just checking people in. You’re managing expectations, soothing tempers, and reading between the lines. One minute you’re helping a child find their lost teddy bear, the next you’re listening to a guest vent about their marriage—because they feel safer talking to you than to their spouse.

You know how to decode the subtext. You catch the nervous glances, the passive-aggressive remarks, the tension disguised as questions about parking validation. You speak fluent emotional nuance.

Forget the amenities list. You are the wellness offering. You provide something no aromatherapy menu ever will: presence.

As one commenter said: we build experiences for mythical “perfect guests,” but the real ones are wonderfully, frustratingly human. You’re the buffer between chaos and calm. You make people feel seen—even when they don’t have the words to ask for it.

This is more than service. It’s emotional intelligence. Patience. Presence. And you give it freely, often while running on fumes. Often without a break. Often while hiding your own stress behind a service smile.

You hold emotional space for hundreds of people a week, and still find the energy to ask, "How can I help?"

And when your shift ends, you’re still thinking about the guest in 302 who seemed off. You wonder if the woman who cried at check-in is okay. You care far beyond the transactional. That’s not just hospitality—it’s humanity.

To those innovating under impossible constraints

You work miracles with skeleton crews and software last updated during the Bush administration. You deliver luxury-level service on a lunch-money budget. And somehow, you make it look effortless.

Your tech stack is a patchwork quilt of legacy systems, Excel sheets, and pure willpower. Your "team" is two overworked superhumans, a temp, and that one guy who always seems to disappear at shift change.

You’re spinning plates in the background—fixing HVAC issues, handling overbookings, calming guests, covering shifts—and still, the front-facing experience is polished. Guests assume it was all part of the plan. You know better.

They see smooth sailing. You see the iceberg. You also see the duct tape holding the bow together.

Behind every smooth check-in, every beautifully set breakfast, every flawless event is a series of near-misses and heroic recoveries. And yet, somehow, you always find a way. You don’t just make it work—you make it sing.

And let’s not forget the ingenuity: turning a storage closet into a makeshift office, a printer error into a laugh, or a double-booked room into a suite upgrade with just the right pitch. You are the MacGyvers of guest satisfaction.

To those whose stories don’t make the 'gram

Hospitality isn’t all infinity pools and turndown truffles. It’s long shifts, split-second decisions, and emotional whiplash. It’s learning to not take the bad moods personally. It’s turning setbacks into service recoveries. It’s fixing the broken toilet valve while also finding a gluten-free cupcake for a birthday guest you just learned about ten minutes ago.

You don’t get tagged in the vacation posts. But you were there—delivering the surprise cake, adjusting the room temp, calming the toddler meltdown in the lobby, translating a foreign credit card glitch, and fielding the late-night call from the guest who can’t work the TV remote.

You’re not in the photo, but you’re in the story. You made it memorable. You made it feel safe. You made it feel.

You’re the difference between an average trip and a lasting memory. Between a stay and a story worth retelling. And the best part? Most of the time, they don’t even know your name. But they remember your kindness.

Your job might be invisible, but your impact is undeniable.

The White Lotus is fiction. But the exhaustion, the absurdity, the expectations? Very, very real. And still—you show up. Holidays, weekends, storms, pandemics. You show up for guests who often don’t see what it takes. You show up for coworkers who lean on you. You show up for a paycheck that rarely matches the effort.

You solve problems before anyone notices they existed. You hold the line between meltdown and magic. You carry the weight of unreasonable requests, outrageous complaints, and unpredictable crises with a level of poise that should be studied in leadership seminars.

You are the real story of hospitality. Not the lobby chandelier. Not the Michelin star. You.

And while others are chasing trends and tech, you’re doing the work—real, messy, meaningful work. You are the ones keeping the lights on and the energy high. The ones who infuse each guest interaction with humanity, even when you have none left to spare.

This is my standing ovation. My sincere thank you. My love letter to the people who make hospitality human.

You are the soul of this industry. The quiet architects of belonging. The ones who keep showing up with heart, humor, and just enough caffeine to power through.

I see you. And more importantly: I honor you.

The Hidden Strength Behind the Front Desk: Hotel Staff and the Realities of Hospitality

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Grace Under Fire, On a Budget: The Untold Story of Hotel Staff Everywhere

Practice Hospitality on Revinate’s Hotel Moment Podcast: Blending Tech with Human Touch

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Immersive hotel experiences: Bridging technology and human connection

Our actions are unbound by convention, informed by intuition and attuned to individuality to deliver originality and authenticity. Focusing on emotional intelligence allows us to favor problem solving and innovation over rigid adherence to policy and procedure.

Integrity

Creativity

Tenacity

Responsibility

Humanity

Time moves differently at Mojave Resort. Whether you’re in search of solitude or celebration, Mojave is an oasis in the heart of Palm Desert. This tranquil midcentury retreat has been renovated to create a sanctuary where guests can reconnect with each other and themselves. Steps from the well-heeled shopping, dining and cultural offerings along El Paseo, you’ll find a jewel box of lush desert landscaping and intimate pathways kissed by the breeze that dance through palms and lemon trees. Soak away your cares in the spa and relax beside the shimmering swimming pool that anchors the central courtyard. Social spaces for conversation and sipping cocktails fireside under starry night skies are the perfect complement to spacious and thoughtfully appointed guest rooms where you can unwind and escape. Explore, restore, and set your watch to desert time at Mojave.

Mojave Resort

130 years ago a bunch of wild, lonely men started hacking gold and hope out of the high country around Pikes Peak and lugging it down the mountain to Colorado Springs. They brought it into this building, minted a few fortunes and built a city. 

Fast forward two lifetimes and we have been entrusted to create, launch and nurture a new boutique hotel inspired by their story. We’re going to celebrate that era and the characters that populated it with restaurants, bars, cafes, incredible art and warm hospitality. 

This 128 room independent hotel inside a 120 year old building stands as a monument to the historical, economic and cultural forces that shaped the Front Range of Colorado and the American West.

This is the historic Mining Exchange Hotel. Dig In. Stake a claim.

Mining Exchange Hotel

The Mining Exchange Hotel

Transform a tired, run-down roadside motel on Route 66 into a hip, sought-after destination. This project involved creating a unique concept, devising a strategic market positioning plan, overseeing extensive renovations, rebranding, and repositioning the property. Our strategy focused on reinventing the property as trendsetting, nostalgic, and experiential to unlock it's rate potential and appeal not only to traditional motel guests but also a younger, more adventurous audience. We introduced amenities, events and partnerships with local businesses to offer guests an immersive Flagstaff experience. 

Objective

Americana Motor Hotel

Tucked amidst the dunes along the Oregon coast, this is where sophisticates escape for a dose of small-town charm. Home-away-from-home where the grass is always greener: the timeless seaside cottages of Drifthaven at Gearhart. Settle in with a good book or your favorite board game. Borrow a bicycle and explore the town. Hit the links or head for the beach. There’s endless fun and endless relaxation here. 

Drifthaven at Gearhart

As a brand managed property, the hotel was lacking dedicated focus and attention, especially when it came to cost control and revenue generating opportunities. By reducing the number of outside services and replacing those with the dedicated team on property, we delivered an immediate increase in visibility and production from channels not previously utilized by the brand (i.e., qualified discounts, promotions, and OTA) while decreasing expenses. 

Hilton Dallas Park Cities

It’s a long road to opening day. When you need to figure out how to get from where you are to where you want to be, we can guide the way. We bring hard-won expertise and experience to bear on every project to ensure owners have proper plans in place, can identify and avoid potential pitfalls, and can pivot when necessary.

Planning and construction of hotels and resorts is a complex and complicated process. It helps to have an experienced operator on your side. Practice Hospitality offers comprehensive hotel technical services across North America and US territories to plan, execute, and complete projects that are essential to the hotel’s success. 

We work tirelessly to help our clients achieve their goals, whether that’s building a new hotel from the ground up or renovating an outdated asset to meet modern standards and capture more revenue and market share. With our creative strategies and best practices, we can position and launch hotels to become rate leaders that outperform their competitors. 

From spearheading new building projects to rebranding and revitalizing existing hotels, owners leverage our industry expertise —and our hotel technical services—to create value for independent hotels, brand-affiliated properties, and hotel operations, making their projects and goals a complete success.  

With our ownership perspective, we have unique insight into the hard work that our clients put in and the commitment they make to the success of the hotel properties in their portfolios. At Practice Hospitality, we take our role and the technical services we provide very seriously and apply our expertise and knowledge to meet your specifications while upholding our high standards of quality. The result is the best, most efficient, and most profitable version of your hotel.  

Our team is driven and has proven experience in hospitality management, sales, marketing, technical services, operations, revenue management, and more. We look forward to helping you develop your hotel.  

Contact us for more information about our hotel technical services.

Hotel Technical Services

Hotel Technical Services | Practice Hospitality

There is so much more to what we do than just putting heads in beds. When you engage our professional hotel management services, we operate your hotel from an ownership mindset based on tried-and-true protocols and processes. It’s all about the marriage between optimization and inspiration. Building the right team and equipping them with the tools they need to deliver results.

Hotels and resorts are complex organizations. Both people and processes require expert guidance, which can become complicated to manage on your own. At Practice Hospitality, we offer effective solutions for hotels across North America and US territories to improve guest relations and optimize profitability. 

We help hotel owners and asset managers identify and achieve the ideal balance between rate and occupancy by maximizing hotel sales and marketing results, while maintaining the property to the highest standards and increasing profitability and value in the asset. With our creative strategies and proven best practices, we can turn hotels around and reposition them to outperform their competitors and become market leaders. 

From the earliest stages of ground-up projects to brand-to-franchise transitions to rebranding and revitalizing existing assets, our hotel management services create value for owners of independent and franchise hotels and  for the guests who visit them and enjoy the experiences they have to offer.   

We know that our clients invest meaningful resources—both financially and in terms of hard work, passion, and commitment—in their portfolios of hotel properties. That’s why we take our responsibilities seriously and go all-in to manage and maximize the assets entrusted to our care.  Owners who put their trust in us can rest assured that we have the expertise and knowledge to take what you have built and make it better, more efficient, and more profitable. 

Our team consists of talented, driven individuals with proven experience in hospitality and extensive knowledge in operations, sales, marketing, and more. We are developers, dreamers, analysts, marketers, innovators, and dedicated managers of hotel and resort operations who apply a personalized, custom approach to every asset in our diverse portfolio.  

Contact us for more information about how our hotel management services can benefit your property.

Hotel Management Services

Hotel Management Services | Practice Hospitality

You are the company you keep. Aligning your project with the right brands can make or break it, and restaurants and bars are the beating heart of any hotel. Leased, managed, or JV, we know how to recruit the right partners and facilitate their success. Same goes for retail and short-term F&B concepts: we balance the buzz and bottom line.

Partnering with best-in-class new talent and established companies to offer truly excellent retail and food and beverage services in your hotel can help all parties increase brand awareness, improve revenue, and achieve success. Practice Hospitality offers hotel owners retail and food and beverage hospitality curation services across North America and US territories to identify partners, bring them to the table, and set up collaborations that elevate the operations and profitability of your hotel. 

At Practice Hospitality, we help our clients successfully achieve their goals with retail and food and beverage hospitality curation services that leverage our deep relationships in the industry. We bring the chefs, bartenders, restauranteurs, makers, creators, and retailers that you want to partner with to the table and facilitate the partner relationship that works best for that asset and those partners. Lease, JV, management agreement, marketing alliances, pop-up promotions, and long-term collaborations, we have done it all. And we specialize in professionally networking with and curating leading brands for hospitality projects to drive awareness and sustainable revenue.  

At Practice Hospitality, we are well aware of all the heart, soul, and hard-earned resources our clients put into ensuring the success of their hotel properties and growing portfolios. So we make professionalism and owner satisfaction our number one priority and will work to promote your brand and partnerships with other businesses successfully. We bring the expertise and knowledge to the table to take what you have built and make it more well known, more efficient, and more profitable while upholding exceptional standards of quality. 

Our team of driven individuals and industry professionals have proven experience in project development and operations, sales, and marketing and always look forward to finding unique opportunities to elevate our clients’ and partners’ brands.  

Contact us for more information about our retail and food and beverage hospitality curation services.

Retail and Food & Beverage Hospitality

Retail, Food & Beverage Hospitality | Practice Hospitality

Sometimes, you need help bringing your vision into focus and vetting the art of the possible. We are as capable of cutting through the noise and distilling the data to inform decision making as we are of letting imagination soar and coming up with the next big thing. Because finding that balance between dream and reality is the first step.

Constructing a new hotel or renovating and repositioning hotels and resorts requires appropriate planning and execution to achieve success. Practice Hospitality offers hotel feasibility and concept development services across North America and US territories to professionally analyze, conceptualize, and plan hotel projects. 

Our hotel feasibility concept development services can be applied to designing new hotels from the ground up, renovating existing hotels, or expanding properties to increase key count and improve basis in an investment. Using our experience in underwriting, development, operations, sales, and marketing, we thoroughly analyze market opportunities and help owners set up hotel projects for success.  

From ground-up projects to rebranding and renovation projects that elevate hotels, we commit ourselves to making sure projects are right-sized and properly positioned in the market to deliver maximum profit and long-term value.  

We understand the value of the resources, in time and equity, that our hotel owner clients commit to the success of their properties and growing their portfolios. At Practice Hospitality, we take our professionalism and partner satisfaction very seriously and uphold exceptional standards of quality and thoroughness in every project we take on. As an owner, you know our hard-won expertise and knowledge will be put to work to ensure what you build is efficient, profitable, and optimized for market conditions, now and in the future.  

Our team of hard-working individuals have proven experience in project development and property operations, sales, marketing, accounting, and more. We look forward to helping you grow your portfolio.  

Contact us for more information about our hotel feasibility and concept development services; we are here to help you realize your vision.

CONTACT US

Anyone can manage a hotel. But we aren’t your typical hotel managers.
We're here to Practice Hospitality.

Hotel Management Service

Our Services

Humanity
Integrity
Creativity
Tenacity
Responsibility

Expertise

Chatter

Nestled On Oregon's Coast Is A Quiet Beach Town With Whale Watching, Sandy Dunes, And Local Shops

Missives

Grace Under Fire, On a Budget: The Untold Story of Hotel Staff Everywhere

Chatter

Immersive hotel experiences: Bridging technology and human connection

CONTACT US

Anyone can manage a hotel. But we aren’t your typical hotel managers. We're here to Practice Hospitality.

Hotel Management Service

Our Services

HumanityIntegrityCreativityTenacityResponsibility

Expertise

Chatter

Nestled On Oregon's Coast Is A Quiet Beach Town With Whale Watching, Sandy Dunes, And Local Shops

Missives

Grace Under Fire, On a Budget: The Untold Story of Hotel Staff Everywhere

Chatter

Immersive hotel experiences: Bridging technology and human connection

Anyone can manage a hotel. But we aren’t your typical hotel managers.
We're here to Practice Hospitality.

Humanity
Integrity
Creativity
Tenacity
Responsibility